M&M partners with CSC Grameen eStore to expand reach in rural markets

M&M partners with CSC Grameen eStore to expand reach in rural markets

In order to strengthen its presence in rural markets, Mahindra & Mahindra has recently partnered with CSC Grameen eStore, an Indian government initiative. Under the association, the CSC Village Level Entrepreneur (VLE) network will serve as M&M contact points in over 700,000 villages across India, further facilitating and simplifying the process of inquiries and purchases. Customers can visit their nearest CSC VLE store to inquire about select Mahindra vehicles, namely Bolero, Bolero Neo, Scorpio, XUV 300, Marazzo, Bolero Pickup and Bolero Maxi Truck. This will be digitally processed by the VLE to facilitate information, test drive and/or delivery by an authorized Mahindra dealer.

Mahindra is increasingly focusing on digital solutions and is confident that the availability of qualified VLEs will provide the desired convenience and comfort to customers in rural India and make the buying process more efficient.

The partnership will leverage CSC’s Grameen eStore digital platform to facilitate Mahindra vehicle inquiries and real-time online transfer of leads to M&M from deep rural pockets. Using CSC’s revolutionary digital tools, Village Level Entrepreneurs (VLEs) would explain product features to customers and share purchase intent with M&M for further action by authorized Mahindra dealers.

Mahindra Group, a multinational federation of leading companies, holds a leading position in agricultural equipment, utility vehicles, information technology and financial services in India and is the largest tractor manufacturing company in the world in volume. It has a strong presence in renewable energies, agriculture, logistics, hotels and real estate.

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