By Moses Akaigwe
the The profile of Morris Garages (MG) has been on the rise since the beginning of 2022, with the various vehicles of the brand recording remarkable sales in many markets, in Europe, India and some other Asian countries.
In Nigeria, where Stallion Group, the franchise’s new owners, unveiled four models in December 2021, vehicles with British DNA have “wowed” customers of other brands with their unique selling qualities.
This was recently confirmed by the General Manager in charge of the MG brand, Anurag Shah, which revealed that the models introduced in the local market by Stallion in December, namely The MG ZS, MG RX8, MG HS and MG T60 pickup SUVs are doing well.
In Europe, the MG reached a new sales record in March 2022 with 12,378 units – the best sales ever in a month. This result represents a 142% increase over last year in March, when MG sold 5,109 units.
In the first quarter of 2022, MG sold 22,135 units in Europe. It’s also a significant gain as MG sold 8,580 units in the first quarter of 2021.
Specifically, in the UK, MG Motor UK built on record achievements in 2021 with exceptional sales results in the first quarter. For example, the brand’s sales for the first three months of the year exceeded those for the whole of 2019; thus sustaining the momentum as the fastest growing mainstream car brand in the UK.
Building on the performance of 2021, the success of the brand continues in this new year with registrations in January and February (4,471 units) totaling more than those for the whole of 2017 (4,471 units).
March registrations of 9,367 were higher than all of 2018 and the total volume of cars registered by the brand in the first quarter of 2022 (13,838 units) is up 124.6% compared to the first quarter of 2021.
According to the latest figures released recently by the SMMT (Society of Motor Manufacturers and Traders), this gives the brand a market share of 3.31% since the start of the year, compared to 1.45% in 2021.
Growth was seen across all drivetrains offered by the brand, with gasoline sales up 155%, PHEVs up 441% and pure electric up 40%. The MG ZS was the marque’s biggest seller, accounting for 29% of sales or 4,042 units.
This performance ensures MG remains one of the UK’s most attractive investment opportunities for automotive franchises, with over 39 new dealer partners joining its network in the last 12 months.
This includes some of the largest dealer groups in the country like Vertu Motors, RRG and Arnold Clark.
Guy Pigounakis, Commercial Director at MG Motor UK, said: “We are absolutely delighted with the results we have delivered in the first quarter and that the incredible momentum we have built during a record 2021 has continued in the new Year. .
“We’re particularly pleased because it means our core message of cutting-edge technology, high quality and exciting cars, all at an affordable price, clearly resonates with our target demographic.”
In the southern part of Asia, MG Motor India’s sales in the first quarter of 2022 increased by 69% compared to the fourth quarter of 2021. The automaker sold 4,721 units at retail in March 2022 alone, but said that he had been extremely impacted by the supply chain constraints due to the novel COVID-19. variant and the current global shortage of semiconductor chips.
In the Middle East, MG entered 2022 as the sixth best-selling automaker after a remarkable 50% increase in sales in 2021
MG Motor continues to climb the rankings of the Top 10 Gulf Automakers as the brand secured the 6th position with an unprecedented sales performance in 2021.
The year ended with MG recording a remarkable market share of 3.8%.
With total sales of 41,165 units, the company’s achievements are particularly impressive given the difficult market conditions caused by the global pandemic.
This remarkable milestone could not have been achieved without the exceptional support of the MG dealer network and the aggressive expansion plans the brand has implemented. As a result, the brand now has a total of 44 showrooms in the region, with 12 new state-of-the-art facilities opening exclusively in 2021.
Back in Nigeria, the Managing Director in charge of the MG brand within the Stallion Group, had in a recent interactive session with the motoring press at the MG showroom on Akin Adesola Street, Victoria Island, Lagos, hinted that the models for sale locally would be assembled at the automaker’s factory in Lagos.
Anurag Shah has revealed that one of the vehicles that brand lovers have been smitten with is the MG RX8, which features tactile verve to take advantage of the momentum of a button. Its 10-inch color touch screen connects the user to the Apple Carplay and Android Auto device.
Tracing its history back to 1924, MG is the iconic British car brand, famous for building sporty, exciting, value-for-money cars that are always fun to drive. From the original MG 14/28 Super Sports car, designed by the legendary Cecil Kimber, to today’s all-electric MG5 EV, MG has always been innovative, always radical and always fun!
Today MG is the UK’s fastest growing car brand, offering a range of practical and affordable six-car hatchbacks, SWs and SUVs. Designed in Marylebone, London, and manufactured in state-of-the-art factories in several countries, today’s MGs are practical, spacious, packed with technology and perfect for modern living.