India, one of the largest and most lucrative film markets: MoS I&B L Murugan

On Sunday, Minister of State for Information and Broadcasting, L Murugan, addressed attendees of the startup pitch session at Cannes Next and said India was one of the film markets the largest and most lucrative. At the start, Murugan congratulated the organizers for the excellent initiative of Cannes Next, which gave a leading platform to budding talents and startups in the field of audiovisual production and filmmaking.

Speaking on India’s importance as a film hub, he said, “With over 2,000 films produced in so many different languages ​​every year, India is the largest producer of films, full of talented and creative filmmakers. With a population of 1.3 billion, it offers one of the largest and most lucrative film markets. India is a great land of storytellers and filmmakers and it is emerging now as a content hub in the world. He further added that being one of the largest producers and consumers of smartphones, movies are now reaching every individual through OTT platforms and other internet-based media , giving viewers direct access to individual films.

“With one of the largest technical and software talent pools, India has the skills and technology needed in the modern film industry, especially in the technical aspects of filmmaking,” a- he declared. Murugan informed the audience that broadcasting is where technology marries art.

“New technologies such as blockchain, deep learning, artificial intelligence and virtual reality are definitely entering the cinema industry. Content translations and effective subtitling are breaking down the barriers once posed by With a focus on Digital India and Start-Up India, by Prime Minister Narendra Modi, India is now one of the fastest growing startup ecosystems in the world With over 100 unicorns, the march led by young, tech-savvy Indians is going strong,” the MoS said. Thanking the leaders of the country, Murugan said it is thanks to our Prime Minister Narendra Modi and Union Minister Anurag Singh Thakur that India has a strong focus on the audiovisual sector as a champion sector.

Encouraging start-ups, the minister said that animation, virtual reality, games and extended reality are the ever-expanding areas where young startups can pitch their new ideas. “We are in an age of large-scale technological disruption across all businesses, and cinema is no exception to this. The old traditional way of operating is fading and new structures, the hyper localization of marketing, individual preferences and tastes, all contribute to the large-scale entry of technology into cinema,” he said.

Expressing his delight that five Indian startups are showing at Cannes, Murugan said, “I hope their ideas will influence producers, financiers and business enthusiasts, and get a wider platform for their product. I’m happy that they move from the Local stage to the global stage. And what better platform than this available at the Cannes Film Festival, itself.” Cannes Next is an executive conference and business development platform focused on innovation, exploring the future of the entertainment industry.This is a unique gathering that strengthens partnerships and fosters business opportunities by connecting world-class creativity with cutting-edge business and technology innovation.

This is a new segment inspired by high-level visionaries and decision makers through a bespoke series of inspirational talks, keynotes and panel discussions; to develop the network with creatives, clients and technology companies, among our various events. (ANI)

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)