The pool of do-it-yourself investors has surged in recent years. By some estimates, 20 million new retail investors have entered the market through a combination of several factors: the rise of mobile trading apps and online communities, the gamification of investing, and COVID-related lockdowns. 19.
Most of this new class of investors only have experience with investing in a bull market. Well, their investment world is changing drastically. Today, many retail investors are experiencing their first bear market, enduring their first crypto winter, and preparing for their first recession, which seems to be on the horizon. How can do-it-yourself investors properly position themselves to protect their investments and capitalize on the opportunities available in a changing market?
One of the companies ready to support these retail investors as they navigate the changing market is Chicago’s tastytrade, a groundbreaking financial services company focused on do-it-yourself investors and active traders. Tastytrade’s experience over the past decade has positioned them perfectly to meet the needs of this next generation of self-directed investors. As the market evolves, the principles at the heart of the tastetrade method remain consistent: providing self-directed investors with free and easily accessible training, content and customer support to prepare them to respond to any market changes.
The founding team of Tastytrade, which has already enjoyed success with think about swimming– an innovative boutique options brokerage firm – launched its online financial network in 2011, this time with a focus on building a financial media empire. It all started with co-founders Tom Sosnoff and Kristi Ross, as co-CEOs (Ross has since announced his transition to a strategic consulting role, in order to create a new startup), and Linwood Ma, as director of technology, beginning to change the way people understood and approached finance.
They set their sights on creating content and programs that made trading more actionable, accessible, and engaging by breaking down complex concepts and giving people the confidence to invest their own money. Next, the team brought in Scott Sheridan to help build and run their new brokerage firm, tasty workslaunched in 2017.
At tastytrade, the team has been focused on providing freely available and easily accessible education, content and customer support to empower self-directed investors. The team had a deep-rooted goal of empowering the ordinary person to take control of their finances like no other company had done at the time – by sharing their know-how via tasty content and trading technology. tasty.
They offered retail investors a strategic approach to investing based on probability, logic and mechanics. And their approach went beyond information and education into the methodology of tasty commerce; they also seamlessly showed investors how to apply these concepts in live markets, using the platform of tasty works.
An integral part of the tastetrade model revolves around transparency and authenticity. Ross explains, “It features real traders, making real trades, in real time, with real commentary and sharing applied learnings during live market hours. It’s like looking over the shoulders of veteran traders, like Tony Battista and Tom Sosnoff, who traded options on the CBOE floor, with their fun, unfiltered commentary.
What they’ve built is truly groundbreaking, not just as a new approach in the age of content, but in setting a new standard in the financial services and fintech business and industry, bringing together meaningful media to deep expertise and open access to information, while entertaining viewers and providing a sense of community, culture and accomplishment.
The content helps advance clients’ thinking about the markets and provides a logical, mechanical approach to trading that has changed the way people approach investing. “We challenge our clients every day with math, statistics and probability-based research. They learn at a much deeper level and apply complex concepts in live market environments throughout the trading day. adds Sosnoff.
Today, tastytrade produces ten hours of original live programming each trading day and releases new content seven days a week. The management teams and on-air personalities have over 300 years of collective trading experience. Tastytrade hosts over 100 different shows, an endless library of video-on-demand content, and a learning center to help investors transition from stock trading and into options, futures, and crypto.
More recently, the company decided to expand its reach. Over the course of a decade, the team has built seven businesses under the tastycommerce umbrella, from its media company to a new brokerage firm. Sosnoff shares, “We believe you need to reinvent yourself every two years. This is why we have built seven companies within our company in ten years. We are ever-changing, ever-changing, and we are never complacent and always determined. »
In 2020, they launched a new futures exchange that served retail investors by creating small, standard and simple futures products never seen before in the industry. Their brokerage has expanded to Australia, and the company is in the process of gaining registration for tasty work in Canada and Singapore.
In 2021, amid the pandemic, the company sold over $1 billion to IG Group and has since sold its futures exchange in 2022, as well as IG’s binary options exchange, Nadex, for $250 million to Crypto.com. Ross explains, “One of the reasons we entered into the agreement with IG Group was their global reach, in addition to the fact that we shared the same customer-centric philosophy, which is hard to find. IG has a presence in seventeen different countries, and we look forward to accelerating the international expansion of our tasty brokerage to help empower more investors around the world.
In fact, today tastetrade’s content is already present in more than 190 countries and the company has more than a dozen different distribution channels.
This combination of intentionality, purpose and laser focus on putting customers first is exactly what has made tastycommerce so successful. Empowering investors with education, content and technology has been at the heart of the Tasty Commerce model over the past decade, placing them in a prime position to help intentional and determined self-directed retail investors to succeed across the country and around the world, regardless of how the markets are changing.