Kieran Maguire believes Arsenal are making the right business decisions as they continue to expose their brands to new markets.
Mikel Arteta’s side have made progress on the playing front and the club have spent a lot of money to build on each success.
These funds come from somewhere and the club will have to recover them.
They have partnered with different brands in various industries which expose them to new markets, some of which have never been explored by a football club.
A financial expert, Maguire thinks it’s a smart thing to do, and he expects it will eventually pay off for the Gunners.
He told Football Insider: “The widening demographics are huge from a football club perspective.
“Our lives may be ruled by football, but that’s just not the case with everyone you meet. Having people who can introduce the club to a new audience is absolutely essential.
“For many people, football is not a sport but a video game, for example. EA recently published its accounts and they have generated huge profits through the Fifa series of games.
Just the opinion of Arsenal
A healthy football club needs a lot of money to operate and we need to take advantage of our resurgence to partner with more businesses and make more money.
While Arteta and his team are focused on the footballing side, the club’s management can be trusted to play their off-pitch role very well.
Hopefully this season will bring us success on and off the pitch.
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Video – Arteta would have liked a few more goals against Palace. Wouldn’t we all do it!