Financial analyst reveals why Arsenal’s trade value has fallen

Arsenal failed to add a single player to their squad during the January transfer window.

Instead, Mikel Arteta’s side lost Calum Chambers and Pierre Emerick Aubameyang.

Auba’s departure late in the transfer window left the club short on forward numbers and it was too late to replace him.

Some fans and pundits thought the club’s bid for a Champions League place would now suffer, but they defied the odds to become arguably the most in-form English club in the new year.

Arsenal’s absence from the Champions League has hurt their finances and Dr Dan Plumley claims the money they would have made in sponsorship deals is proportional to the position they finish in the table.

He told Football Insider: “Commercially, sponsors are always looking for as much exposure as possible.

“One of the main ways to do that is through the Champions League. That’s what the big trading partners are interested in.

“It took five years in the making to some extent because that’s the time they haven’t been in there.

“You can’t say it’s a direct cause and effect. It’s not as simple as saying the £12m drop is because they’re not there, but we know it has an impact.

“They have a good chance of coming back to the Champions League this season. That’s the goal.

Just the opinion of Arsenal

We’ve made a lot of progress in our bid to make the top four this season and that could be the end of the pain for us.

Some fans didn’t expect us to resist when Auba left, but Arteta has built a top team without the striker.

With just a few games left, hopefully he can get his team to stay focused and achieve that goal.